About Us

Our Board meets on the third Tuesday of every month at 5:30pm at the Clifton Forge Main Street office.

Please join us then or contact us  if you have any questions!

Send us a Message

Phone:  (540) 862-2000

Board of Directors 2024

Jenny Oeltjen-President
Mott Atherholt-Vice President
Lana Dotson-Secretary
Bill Atherholt-Treasurer
Lisa Jonas-Office Manager
Jan Coffey
Marha Edwards
Doug Houtz
Susan Hutchison
Gayle McIntosh
Dominique Washington


Ex-Officio Members

AH Arts & Crafts Center

AH Chamber of Commerce & Tourism

AH Economic Development Corp

Architectural Review Board

C&O Heritage Center

CF School of the Arts

Town of Clifton Forge

Masonic Theatre Foundation

Debby Faulkenbury-Director

Clifton Forge Main Street Inc. is comprised of four main committees each with different goals and responsibilities. Each member of the Board of Directors of CFMS is on two committees.

Outreach Committee

  • Raising money – for projects and administration from donations and supporters
  • Managing staff and volunteers – by recruiting people, supervising them and rewarding good work
  • Promoting the program – to downtown interests and the public
  • Managing finances – by developing good accounting procedures


  • Understanding the changing market – both potential shopper and your “competition”
  • Identifying downtown assets – including people, buildings, heritage, and institutions
  • Defining Main Street’s market niche – its unique “position” in the marketplace
  • Creating new image campaigns, retail promotions, and special events – to lure people downtown


  • Educating others about good design – enhancing the image of each business as well as that of the district
  • Providing good design advice – encouraging quality improvements to private properties and public spaces
  • Planning Main Street’s development – guiding future growth and shaping regulations
  • Motivating others to make changes – creating incentives and targeting key projects

Economic Restructuring

  • Learning about the district’s current economic condition and identifying opportunities for market growth
  • Strengthening existing businesses and recruiting new ones
  • Finding new economic uses for traditional Main Street buildings
  • Developing financial incentives and capital for building rehabilitations and business development
  • Monitoring the economic performance of the district


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